In pursuit of the ultimate eco-car, we are developing a range of clean and green technologies for today and tomorrow.

For the next few decades, petrol and diesel will continue to be the mainstream automotive fuels. Although we are focused on reducing the consumption of these fuels by pursuing technological innovation in our vehicles, we believe that, in the future, different vehicle types with different energy sources will have to co-exist.

The green area below positions full hybrid as the core technology for 21st century mobility. It foresees a bright future for the mass commercialisation of models built on a hybrid platform.

To the far left, you can see that Toyota envisages battery-powered electric applications meeting the need for short-range commuter and small delivery vehicles. And to the far right, you can see how fuel cell applications have the potential to meet commercial transport needs in the future.

Each technology takes into consideration our customers’ needs and driving habits, energy sources and supply, as well as market constraints – ensuring that we continue to deliver “the right car, for the right place, and at the right time.”