Corporate Social Responsibility Strategy

We aim to build long-lasting, co-operative relationships with our stakeholders. We measure our success, and areas for improvement in our stakeholder relations, through a yearly European Key Stakeholder Survey, in which stakeholders rate Toyota’s environmental, social and economic performance.

We have a CSR Three Year Business Plan, which focuses on four key areas: the integration of CSR management in our day-to-day business practices, value-added contributions to society, increased stakeholder engagement and urban mobility. Within these areas, each of our affiliates identifies areas for improvement and sets targets which are entered into the three-year planning cycle.

Our customers
To build customer loyalty we have set a strategic objective of achieving Complete Customer Satisfaction by delivering products and services of superior quality.
Our ‘Customer First’ philosophy guides our interactions with our customers. By focusing on the total customer experience, from the time of purchase and throughout ownership, we seek to build a long-term relationship with customers.
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Our employees
We make every effort to ensure stable employment and job security for our employees. The global economic crisis and the decrease in demand for vehicles meant that during FY09 we needed to implement measures to minimise the loss of employee income. This includes work-sharing and voluntary unpaid holidays.
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Our business partners
Suppliers of automotive components have been faced with challenges this year brought about by the global economic crisis. At Toyota, we believe that our Purchasing Policy is more important than ever. It is based on fair competition and open door policy, nurturing mutual benefit based on mutual trust and contributing to local communities and economies.  Corporate social responsibility is the foundation of our Purchasing Policy, with safety and quality representing core principles in our relationships with suppliers.
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Our community
Although there has been a reduction in the amount spent on social contributions across our operations since the start of the financial crisis in 2008, we have maintained a steady level of support to our local communities and have invested € 4.2 million in over 150 projects  in FY09. Our focus on the strategic areas of environment, road safety and technical education increased from 66% to 72%.
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